Field notes for regular-customer businesses
Loyalty program guides for Australian cafés
Start with the business decision, not the platform. These guides help an independent venue design a program customers understand and staff can run on a busy shift.
Choose a guide
Loyalty program setup checklist
Plan the operating rules before choosing software or printing a sign.
A seven-decision checklist covering the goal, audience, earning rule, reward, staff action, customer consent and measurement.
02Loyalty reward ideas for cafés
Choose a reward that fits margin, visit frequency and customer behaviour.
A decision matrix for stamp cards, points, member pricing, surprise rewards, quiet-day offers and win-back offers.
03Customer retention strategies for cafés
Diagnose where regulars drift, then choose the right response.
A practical playbook organised around the first return, habit formation, recognition, quiet periods and lapsing customers.
04Apple Wallet and Google Wallet loyalty cards
Understand how wallet loyalty cards work without asking customers to install another app.
A platform-neutral explanation of adding, presenting and updating wallet passes, plus what a venue still needs to decide.
Put your own numbers behind the plan
Explore a transparent return-visit scenario, with every assumption and limitation shown in plain English.