Apple Wallet and Google Wallet loyalty cards
A wallet loyalty card is a digital pass stored in a phone’s existing wallet. The customer does not need a venue-specific app, but the venue still needs an issuing system, a clear joining flow and a counter workflow.
The same customer job, different platforms
| Question | Apple Wallet | Google Wallet |
|---|---|---|
| Where it lives | Wallet app on compatible Apple devices | Google Wallet on compatible Android devices |
| How a customer adds it | From a supported link, app, email or Add to Apple Wallet flow | From a supported link, app or Add to Google Wallet flow |
| At the counter | The pass can present its barcode or other pass information | The loyalty card can be opened and its barcode shown |
| Venue decision | Provide a valid Apple pass and a clear add flow | Provide a valid Google Wallet pass and a clear add flow |
Platform features and device support change. Check the current Apple Wallet information and Google Wallet loyalty-card help before implementation.
A platform-neutral customer flow
- 01
Join
The customer taps or scans, sees what they are joining and supplies the minimum information required.
- 02
Add
The service presents the correct wallet option for the customer’s device and adds the pass.
- 03
Use
The customer opens or presents the pass; staff follow one consistent earning or redemption action.
Do not force a platform choice
If your customers use both iPhone and Android, offer both wallet routes from the same joining point. Keep the reward rules and staff process identical so the phone brand does not create a second loyalty program.