Loyalty programs for Australian barbers
JustTap is an automated customer retention service for Australian barbers. We build and run your birthday, win-back, expiring-reward and quiet-day campaigns, delivered through a loyalty card that sits in your customer’s Apple Wallet or Google Wallet. No app to download. Ever.
How retention actually works in barbers
Walk-in trade is unpredictable and the chair sits empty on the wrong afternoons.
| Barber | |
|---|---|
| Visit cadence for a regular | Every three to four weeks |
| Usual quiet day | Monday |
| When a regular counts as lapsed | Six weeks |
| Typical spend per visit | $45 |
| What one regular is worth a year | $4,680 |
| A reward that works here | Every tenth cut free |
Annual value assumes two visits a week at $45, fifty-two weeks. Your own numbers will differ, which is what the calculator below is for.
The campaigns, tuned for barbers
Birthday
An offer lands the week of their birthday. You set it once and never think about it again.
Win-back
Six weeks. The campaign fires when a regular moves into a lapsing segment.
Expiring reward
Two stamps off a free coffee and going cold? They hear about it before it lapses.
Quiet days
Your quiet day is usually Monday. That is the day the push targets.
What one extra visit a month is worth to your barber
One extra visit a month is worth
$17,280
in extra revenue every year
That’s the revenue at stake before JustTap costs a dollar. We’ll price it with you once you’ve seen your card.
Questions
Do customers need to download an app to use a JustTap loyalty card?
No. A JustTap loyalty card installs directly into the Apple Wallet or Google Wallet already on your customer's phone, so there is no app to download and no account or password to create. Your customer fills in a short signup form once, and the card appears in their wallet in about twenty seconds.
Do customers join a JustTap program by tapping or by scanning?
Both work, and either one installs the same wallet card. The JustTap counter card uses NFC, so most phones join with a tap. The window poster carries a scannable code for phones that will not tap and for customers who would rather scan. Nobody gets turned away at the counter.
Do I have to run the marketing myself with JustTap?
No. Your birthday, win-back, expiring-reward and quiet-day campaigns are built and switched on during setup. They keep running whether or not you ever log in. You can change them whenever you like, but nothing depends on you remembering to.
Does JustTap work with Square, Lightspeed, Tyro or Zeller?
Yes, JustTap works alongside every point-of-sale system used in Australia, including Square, Lightspeed, Tyro, Zeller and Impos, because it does not integrate with the POS at all. Staff add stamps from a phone or tablet the venue already owns. There is nothing for your POS provider to approve.
How much does a digital loyalty program cost in Australia?
Self-serve loyalty software in Australia typically costs $25 to $99 a month and leaves the setup and marketing to you. JustTap is a done-for-you service on a flat monthly fee in Australian dollars, priced to your venue after your free demo card. Setup, printed collateral, campaigns and support are all included, with no setup fee and no lock-in.
Why does JustTap cost more than a $29 loyalty app?
A $29 loyalty app gives you a login and leaves the work to you. JustTap is a managed service: an Australian team builds your card, writes and switches on your campaigns, and ships your printed collateral. You approve the setup rather than configuring it, and the campaigns keep running whether or not you log in.
How long does it take to set up a JustTap loyalty program?
We build it for you, and your venue is live within a week of the first call. Training your staff takes about fifteen minutes, because adding a stamp happens on a phone or tablet you already own and there is no new hardware at the counter.
Can I cancel JustTap, and do I keep my customer list?
Yes, you can cancel any month, and the customer list is yours. We export it for you on the way out. There is no exit fee, no minimum term and no retention call. You are staying because the campaigns work, or you are not staying.
Other venue types
See your own card before you talk to anyone
Paste your Google listing. We’ll build a working loyalty card for your barber and send it to your phone, free.