Customer return scenario calculator
Build a transparent scenario from active members, possible extra visits and average spend. This is a planning tool, not a forecast or promise of results.
Calculate a loyalty program revenue scenario
Illustrative annual revenue
$21,600
associated with those visits
Scenario only: members × extra visits × average spend. It does not prove incremental lift and excludes rewards, costs, GST and other factors. We test the assumptions with you in the demo.
Formula used
Active members × possible extra visits per member per year × average spend per visit = annual revenue associated with those visits.
This does not establish that the visits are incremental or caused by JustTap. It also excludes rewards, discounts, labour, platform fees, GST and other costs.
Turn a measured result into ROI
Once you have evidence, calculate incremental gross profit, subtract every program cost, then divide the result by total program cost.
Use an observed baseline and comparable post-launch period where possible. Until then, member counts, extra visits and customer behaviour remain assumptions.
Measure the increment, not just enrolments
Record a baseline before launch. Track active members, visit frequency, redemptions and reward cost over comparable periods. A large member list is not evidence of incremental visits on its own.