What is digital loyalty card?
A digital loyalty card is a loyalty program stored as a pass inside a customer's Apple Wallet or Google Wallet rather than on paper or in a separate app. It updates in real time, can send push notifications, and requires no app download.
An example
An Australian café issues a stamp card. The customer taps a counter card, the pass installs in about twenty seconds, and staff add a stamp from a phone. At nine stamps the tenth coffee is free.
Related terms
JustTap does this for Australian venues
We build and run your birthday, win-back, expiring-reward and quiet-day campaigns, delivered through a loyalty card that sits in your customer’s Apple Wallet or Google Wallet.