What is apple wallet pass?
An Apple Wallet pass is a file format Apple uses for tickets, boarding passes, and loyalty cards stored in the Wallet app on iPhone. Passes update over the air, can appear on the lock screen near a venue, and need no separate application.
An example
A Melbourne barber's loyalty card is an Apple Wallet pass. When the customer is near the shop, the pass surfaces on their lock screen showing three cuts until the free one.
Related terms
JustTap does this for Australian venues
We build and run your birthday, win-back, expiring-reward and quiet-day campaigns, delivered through a loyalty card that sits in your customer’s Apple Wallet or Google Wallet.