What is customer win-back campaign?
A win-back campaign is an automated message sent to a customer who has stopped visiting, designed to bring them back before the habit breaks entirely. It usually triggers on a change in customer segment rather than a fixed number of days.
An example
A café regular who visited four times a week drops to zero. They move into a lapsing segment, and the campaign sends a free-coffee offer without the owner doing anything.
Related terms
JustTap does this for Australian venues
We build and run your birthday, win-back, expiring-reward and quiet-day campaigns, delivered through a loyalty card that sits in your customer’s Apple Wallet or Google Wallet.