What is quiet-day promotion?
A quiet-day promotion is an offer sent to move demand into a venue's slowest trading period. Rather than discounting everything, it targets a single weak day and only the customers most likely to respond, so the discount buys incremental trade.
An example
A Melbourne café trades poorly on Tuesdays. A push goes out Monday evening to regulars who have not visited that week, offering a free pastry with any coffee on Tuesday.
Related terms
JustTap does this for Australian venues
We build and run your birthday, win-back, expiring-reward and quiet-day campaigns, delivered through a loyalty card that sits in your customer’s Apple Wallet or Google Wallet.