Loyalty app vs wallet card
This is the comparison that matters most, and the one most loyalty vendors avoid. Asking a customer to install an app at your counter is where programs quietly die.
Side by side
| JustTap | loyalty programs that require an app download | |
|---|---|---|
| What the customer does to join | Tap or scan, short form, done | App store, download, account, verify email |
| Time to join at the counter | About twenty seconds | Two to five minutes, with a queue behind them |
| Storage on their phone | None beyond a wallet pass | An app they will delete |
| Push notifications | Yes, through the wallet | Yes, if they allow itwins |
| Your own branded app icon | No | Yeswins |
| Rich in-app ordering | No | Yeswins |
3 of 6 rows go the other way. Comparative claims about named alternatives are kept accurate and substantiable, as Australian Consumer Law requires.
The verdict
If you need in-app ordering, you need an app, and no wallet card replaces that. If you need people to actually join your loyalty program while standing at a busy counter, the app is the thing standing in the way.
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